Cause Related Marketing And Marketing Partnerships
Cause marketing is an increasingly popular way for businesses and non-profit organizations to work together. In this partnership, your business can leverage Hopelink's brand to encourage sales and increase your public profile.
Example activities include:
- A local grocery store created themed giving days during which a percentage of total sales were given to Hopelink
- A restaurant created a special product or menu that was linked with Hopelink and benefited from an expanded community awareness
- Businesses celebrating a special event have donated the proceeds or a commemorative financial gift to Hopelink.