Cause-Related Marketing and Marketing Partnerships

Cause marketing is an increasingly popular way for businesses and non-profit organizations to work together. In this partnership, your business can leverage Hopelink's brand to encourage sales and increase your public profile. Example activities include:

• A local grocery store created themed giving days during which a percentage of total sales were given to Hopelink
• A restaurant created a special product or menu that was linked with Hopelink and benefited from an expanded community awareness
• Businesses celebrating a special event have donated the proceeds or a commemorative financial gift to Hopelink.